The rapid adoption of digital across industry segments further fuelled by pandemic has seen a significantly large cross section of enterprise customers embarking on their digital transformation journeys with an emphasis on omnichannel experiences anywhere, anytime.

Convergence of virtually enhanced physical and digital reality with immersive experience is no longer limited to gaming, but rather spread to every possible business. Opportunity to level up customer engagement with compelling experiences that converts to improved Topline through new customer acquisitions/retention and at same time operational efficiency to bottom line has led to an increased adoption of Metaverse by Enterprise customers.

All of this requires a sharp focus on establishing pragmatic technology blueprints that includes multiple building blocks such as Automation & Service Catalog, leveraging Data as a Product, enabling Marketplace for democratization of data & Insights, ensure Ethical AI along with new immersiv innovations in the field of Metaverse and Digital Twins.