Customer buying behaviors are changing at an unprecedented rate, with over 60% of consumers trying new brands and shopping channels since the pandemic. This shift is even more prevalent in emerging markets. As brand loyalty plummets and the battle for consumer attention intensifies, CPG companies must ensure the right product is available, in both online and offline channels, at the right time to stay competitive. Intelligent, agile, and effective supply chain execution – from the right merchandising to timely order replenishment and fulfillment – is vital for CPGs to adapt to changing market dynamics, and to drive non-linear business growth.