As we move further into 2023, consumer-packaged goods (CPG) companies are challenged to meet growth objectives while concurrently addressing rising input costs. While in developing (emerging) markets, where most consumers buy from local, mom-pop or offline stores; e-commerce continues to be a big growth driver.

Hence, the traditional value chain paradigm is shifting towards interconnected value networks or multi-enterprise collaboration networks which emphasizes on upgrading from individual applications like DMS, SFA, CRM, ERPs etc. & connecting them in order to derive actionable insights by embracing technologies like AI, ML & data, that helps brands to understand their customers & channels, make more informed marketing campaigns, and create cross-podium campaigns that optimizes resources for achieving increased sales revenue & margins.

Join this insightful webinar as we learn how digitally enabled & connected supply chain network helps companies gain real-time visibility into retail execution, multiply your sales efficiency, and be responsive to changing customer buying behaviors.