Today, every D2C company needs to deal with a larger number of interfaces with other platforms – be it financial services, media, medical, government, EdTech platforms and so on. The list of integrations is ever-growing. Every app or API that a platform is associated with, is a point of vulnerability and hence, a potential point of failure. As the adoption of APIs is growing significantly within the D2C/eCommerce sector, APIs are also now the preferred target of attackers. In fact, Akamai’s research indicates that APIs are targeted 4 times more than traditional web applications.

As per industry reports, Bot attacks and account takeovers grew multi-fold in 2021, and the D2C sector was one of the highest targeted sectors. Bot attacks were not only faced by digital-native D2C houses, but also by traditional brick and mortar outfits moving online. In addition to this, Google SEO rankings could be significantly impacted based on the end-user experience delivered on D2C sites, which means that tech organizations within every D2C company have a lot to juggle with on a daily basis.

In this session, Akamai leaders will share their insights on how D2C companies can be future-ready to protect themselves against sophisticated and evolving cyber-attacks, without compromising on end-user experience and safeguarding any D2C brand’s most fragile asset – customer trust.